RE113 - Fundamentals of Market Analysis

Course description


This is an entry-level course for real estate professionals who want to learn how to prepare market analyses or who need to be able to understand them. By the end of this course, participants should know the minimal requirements for a valid market study, how to find and use data, and how market studies fit into the decision-making process. Sophisticated quantitative analysis is not required.

Topics: Macro- and microeconomic factors; finding and utilizing data; defining and identifying market areas; contents of a market study; and analysis of residential, office, retail, hotel, and industrial projects.