PFR201 - Fundamentals of Professional Fund Raising
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Course Schedule
Course description
This course covers the important fundamentals of a successful development operation. Course modules include the following topics:
Annual Giving: direct mail, telemarketing campaigns, Internet campaigns, gift clubs, matching gifts, membership campaigns, passive appeals, and corporate affiliate programs.
Capital Campaigns: setting goals and priorities, creating timelines, leading volunteers, staffing, marketing, creating a case statement, donor constituencies, gift pyramids, capital gift vehicles, and restricted and unrestricted gifts.
Individual Major and Leadership Gifts: the continuum of giving, determining the prospect pools, prospect rating, prospect strategy development, cultivation and marketing, making the ask, closing, acknowledgement, recognition, stewardship, and more.
Corporations and Foundations: structuring an institutional support program, grant writing, staffing, networking, research, sponsorships, corporate affiliate programs, gifts-in-kind, and intellectual property.
Additional topics such as planned giving, support services, and volunteer leadership are covered.
Please note that prices are subject to change.
